using a smart phone to research businesses

How to be Discovered by Potential Customers

What is the chief online discovery tool of the Internet Age? In an online article for SMBs appearing June 1, 2016, the eMarketer said, “Most Small Businesses [are] Discovered Online First.” That is the new preeminent discovery tool of your potential customer. More specifically the article stated, “More than one-third of US internet users said they first…

What’s your Technology Readiness Level (TRL)?

Technology Readiness Level Technology Readiness Level (TRL) evaluates the ability of an individual to integrate technology into their common work experiences. The significant observation is not the level itself, but the correlation of age to technology readiness. The more “mature” have a lower TRL than the “young.” As a generalization there is room for variance.…

Singularity

The greatest debate in the world of Artificial Intelligence! Under the banner, “We’ll make great pets,” Jefferson Reid explains the meaning of singularity, a key word in the tech field of Artificial Intelligence (AI). Singularity, says Reid, is “the moment when mankind could be mentally dwarfed by its own machines, and we become an inferior…