ISIS Masters SEO A four minute video from MIT Technology Review, featuring Alphabet’s head of R&D, Yasmin Green, speaks about the “perverse best practice” learned by ISIS to radicalize disaffectioned people online. Google (parent organization is Alphabet) is aware of how their search engine is being used. Anyone can learn SEO and do a better job…
In a recent BrightLocal poll in which they asked whether local businesses need a blog, 68% think every local business should have one. OK. But they further asked, Do they need a website? The results here were interesting and not as clear cut. Because of Google’s contribution to their own search engine results page (SERP),…
Six ways to deal with negative reviews Many business stay offline because they fear the negative review. Is there a case to be made for the benefit of a negative review? There is. Consider the following six concepts regarding negative reviews. Freedom Allowing consumers to give a negative review is a statement of our belief…
Properly Marketing your Website Your website should be more than a business card. Business cards have the bare essentials – a statement of your name, address, & phone number. That helpful card is what you (used to) hand to someone who asked, “What do you do?” As you gave your well practiced 1-2 minute explanation,…
“It’s not nice to fool the Internet Searcher!” Right up there with “fake news” as a current-event irritant, are “fake reviews.” No one appreciates being fooled with something fake, especially when decisions are hanging in the balance. So we appreciate the research of BrightLocal in publishing their annual Local Consumer Review Survey-2017. Published since 2010,…
Two Sides of the Coin Plainly put, there’s always two sides to a story. Often seen as the “good side” and the “bad side.” You are aware that Internet Ads is one of those coins. There is a flip side. A heads and a tails. “What are they?” you ask. “I’d be happy to tell…
Three classy things to learn First, class, is the website address. This is the part that is visible and advertised to everyone. For example, Alliant’s address is, AlliantTechnology.com. Making the address, or domain name, more readable by using capital letters is a helpful marketing tool and has no effect on the way the Internet sees your…
What is the chief online discovery tool of the Internet Age? In an online article for SMBs appearing June 1, 2016, the eMarketer said, “Most Small Businesses [are] Discovered Online First.” That is the new preeminent discovery tool of your potential customer. More specifically the article stated, “More than one-third of US internet users said they first…
Deciphering the IT “aaS” code What is FWaaS? There are many acronyms in the internet technology industry ending “aaS.” SaaS, HaaS, and FWaaS are three. The “aaS” ending means as a service. So SaaS is software as a service, while HaaS is hardware as a service. And FWaaS is firewall as a service. FWaaS includes all…
Why Do You Have a Website? So you have a website. Maybe even a beautiful website! Who visits? Do you know? What difference does it make? If you knew the gender/age of your website visitors would you do anything differently? Different in regard to marketing? Different in regard to design? Different in regard to content? Such information…