Properly Marketing your Website
Your website should be more than a business card. Business cards have the bare essentials – a statement of your name, address, & phone number. That helpful card is what you (used to) hand to someone who asked, “What do you do?” As you gave your well practiced 1-2 minute explanation, you deftly reached into your pocket, took out your business card and offered it to your questioner. Your potential customer.
But deep inside, you wish you had more time to really give a proper explanation of the services and products you offer. Your elevator pitch hardly scratches the surface. It’s that key Cornerstone Content that you’d really like to pass on. When the meeting happens at your website, you have the upper hand! There is every opportunity to be fully prepared. To answer the question fully. To give that potential customer your Cornerstone Content. Read more →