Website holds class

Three classy things to learn First, class, is the website address. This is the part that is visible and advertised to everyone. For example, Alliant’s address is, AlliantTechnology.com. Making the address, or domain name, more readable by using capital letters is a helpful marketing tool and has no effect on the way the Internet sees your…

using a smart phone to research businesses

How to be Discovered by Potential Customers

What is the chief online discovery tool of the Internet Age? In an online article for SMBs appearing June 1, 2016, the eMarketer said, “Most Small Businesses [are] Discovered Online First.” That is the new preeminent discovery tool of your potential customer. More specifically the article stated, “More than one-third of US internet users said they first…