Properly Marketing your Website
Your website should be more than a business card. Business cards have the bare essentials – a statement of your name, address, & phone number. That helpful card is what you (used to) hand to someone who asked, “What do you do?” As you gave your well practiced 1-2 minute explanation, you deftly reached into your pocket, took out your business card and offered it to your questioner. Your potential customer.
But deep inside, you wish you had more time to really give a proper explanation of the services and products you offer. Your elevator pitch hardly scratches the surface. It’s that key Cornerstone Content that you’d really like to pass on. When the meeting happens at your website, you have the upper hand! There is every opportunity to be fully prepared. To answer the question fully. To give that potential customer your Cornerstone Content.
Cornerstone Content and Google
Cornerstone Content is the essential information about how you can help and perfectly meet the needs of the person who has come to check you out. In that critical moment at your website, you have to opportunity you dream about to explain in the most compelling way exactly what it is you do.
Now here’s the interesting thing. Google is on your side on this one. Google really wants you to do your best in providing a description of your business that marks the cornerstone of your existence. Why? Because when you are clear and compelling in presenting, the visitor is benefited in coming to your website and Google is perceived by the visitor to have presented good search results.
Aligning with Google
When you provide the visitor with Cornerstone Content, Google is motivated to present your website on the Search Engine Result Page. You rank better because you are aligned with Google – let’s give the visitor the best possible content about what it is you do.
That’s the bird’s eye view. There is more to it, of course. It takes many stones to make a pyramid. (Click the pyramid for more.) But it makes sense that you’d want to present that uncomplicated, essential, vital information that is the chief foundation upon which all the other elements of your business, and your website, should be built.
Want to give it a try? Let us know. Alliant will help you step through the process, providing necessary resources along the way. Better than a card! Cornerstone Content is the real you!