19th century street vendors had a very simplified approach to marketing with just two tools: a good corner, a loud voice. The change in marketing tools can still be categorized into your marketing presence and whether you are being heard. Top ten marketing tools in the 21st century are surprisingly not 100% digital. Any guesses as to how many are old school?
Open for business! Actually, we’ve been open in Santa Ana for over a year now, and decided it was time to let everyone know. It is a beautiful and highly functional office space. This provides the opportunity to be ready and at hand to our Orange County customers. From the Street Corner of Tustin…
Two Related Industries I found a good example of the concept of business disruption. When someone comes along with a new way of doing something that really takes off – goes viral – it can disrupt the way the whole industry does things. Two related industries have been experiencing a good deal of disruption lately.…
A belated tribute to moms? In a way, the mom rule is a tribute to moms. Year round, not just on May’s Mother’s Day. This is about a company that has a unique rule to make sure that the product they developed to engage people would not harm them. Beyond the FDA regulations or international…
ISIS Masters SEO A four minute video from MIT Technology Review, featuring Alphabet’s head of R&D, Yasmin Green, speaks about the “perverse best practice” learned by ISIS to radicalize disaffectioned people online. Google (parent organization is Alphabet) is aware of how their search engine is being used. Anyone can learn SEO and do a better job…
Macy’s set to add mobile-checkout to all stores by the end of 2018 We recently saw how Amazon has been testing the mobile-phone shopping concept for years and is just coming to a point where walk-in-walk-out shopping is a reality. Macy’s will be a bit different. But they’ve given themselves only to the end of…
Mental activity makes you known Branding your business is a technology of the human mind. As computer users, we don’t consider the mind a technology. Mental synapse still responds in fascinating ways far surpassing the biggest agglomeration of computer intelligence. In spite of the computing power available in the machine, we are aware that it…
In a recent BrightLocal poll in which they asked whether local businesses need a blog, 68% think every local business should have one. OK. But they further asked, Do they need a website? The results here were interesting and not as clear cut. Because of Google’s contribution to their own search engine results page (SERP),…
Six ways to deal with negative reviews Many business stay offline because they fear the negative review. Is there a case to be made for the benefit of a negative review? There is. Consider the following six concepts regarding negative reviews. Freedom Allowing consumers to give a negative review is a statement of our belief…
What is the test of loyalty? My mom saved green stamps. That was a long time ago, so I was just a kid. But I got it. When she made a purchase, she was rewarded with sheets of stamps. She pasted these in a book and when she had sufficient number of books, she turned them…