7.8% decrease in advertising sales in 2017!
Why would advertisers finally be leaving TV for good? Because the viewers are leaving. Also for good.
Largest Decrease in 20 years
Television-advertising sales fell 7.8% in 2017. That was the largest decrease in Television advertising dollar spend in the last 20 years. Apparently, the first part of 2018 has not cancelled that decline. The dollars are committed elsewhere. Google and Facebook have increased their online investments to take control of the advertising dollars in the marketplace. Online is rising.
Online spend rising and television spend decreasing is a budgetary formula. The budget dictates x dollars spent. If 45% is marked for Google and 35% for Facebook, the television must decrease to 20% or less. Read more →