Right up there with “fake news” as a current-event irritant, are “fake reviews.” No one appreciates being fooled with something fake, especially when decisions are hanging in the balance. So we appreciate the research of BrightLocal in publishing their annual Local Consumer Review Survey-2017.
Published since 2010, this year’s sample of consumers queried was 1,031 US-based consumers, who provided answers to 18 questions in October 2017. The report includes graphs which compare the result of 2017 with that of 2016 and 2015, offering a helpful view of how trends have changed over time.
Greatest benefit would be obtained, along the path to Five-Star reviews, by reading the original report. However, as the survey provides a helpful list of key findings, this review of the review will focus on some of those key findings, adding personal opinionated comments.
We assume three key factors for each reader: Read more →