Tipping point for voice-activated purchases
Almost 7 months ago our world changed. In January of 2018, Google Think did some research to determine how voice-activated interaction with the Internet would change human behavior.
Last December a large number of people gave and received voice-activated speakers during the holiday season. Once people develop routines that include these devices (and others similar), their behavior will change around the new routines. Here’s what Google discovered, and what they predict.
- It makes life easier. Talking rather than having to type is quicker, more efficient. Talking allows multitasking; enables the task as a whole to be done faster than with other devices; empowers instant answers; makes daily routine easier.
- It’s at the center of the home. People put voice-activated speakers at the center of their homes where everyone can access them. That means virtual assistants are always available for a quick answer. 52% in common room; 25% in bedroom; 22% in kitchen.
- It’s part of the daily routine. 72% of people who own a voice-activated speaker say that their devices are often used as part of their daily routine.
- It offers a new, more human relationship with technology. 41% of people who own a voice-activated speaker say it feels like talking to a friend or another person.
- It’s a new playground for brands. 52% want information about deals, sales, promotions; 48% want personalized tips and information to make life easier.
Business brands should take voice-activated shopping into account because it is an increasing trend and because it represents a growing share of the total market available.
As time continues, users will develop and require other ways to use the technology and this will result in yet further tangible benefits.