The modern business world is easily now the most competitive in human history.
With millions of people all over the world having access to the same kinds of technologies and information, resources that were once only available to those with an enormous amount of capital or insider connections are now available to all and are driving record numbers to become entrepreneurs. The Internet has truly leveled the playing field by giving equal access to all.
While there are standard ways to differentiate yourself from other businesses, focusing on the right set of tools will give you the kind of essential edge you need. Here are a few technologies that will leverage your business success a notch above the others.
A hosted phone service
To succeed in your industry, you need a professional phone service. Whether you use a receptionist or an automated call attendant, the benefits of a phone system that provides voicemail messaging, conference calling, instant call-routing, music on hold or a transcription system for messages, could be the boost and advantage you’re looking for – one which will make your business look and sound as professional as others of greater size.
Email marketing software
If you’re not leveraging your prospect contact list, you are definitely missing on opportunities. Email marketing just might be the most significant advantage that any small business can use in today’s competitive market. Why? Because email is inexpensive and allows you to instantly advertise to many people with the click of a button. It’s easy and efficient!
Software for online scheduling
Scheduling software will remove a large load of daily business stress you might be experiencing if you are not using this helpful tool.
Online scheduling can assist you in organizing your business and properly coordinating the activities of your employees. This is especially true if your business uses the services of outsourced resources. The software also allows you to consolidate your communications throughout your business and to create a paper trail for tracking, monitoring and evaluating. Explore the potential that is already present in Microsoft Outlook.
Professionally designed website
Considering that 99% of your prospects for future customers will come across your website, you’ll want to ensure that your website is a targeted representation of your uniqueness as a business. And that it is graphically appealing! It is an investment of resources that provides an unusual return.
Remember that you are in an environment where your competitors are just a single click away. This is the era of instant online comparison. Impulsive choices motivated by a momentary glance at the quality of your graphics makes a big difference. Your future prospect doesn’t need too much of a push to bail on your business and find someone else they believe can deliver what they need.
A dedicated email domain name
It is impossible to take any business person or entrepreneur seriously when they are emailing you from AOL, Yahoo or Google rather than a personal business identified email address. If you are seeking to become successful in your industry, a dedicated domain name is a must have.
A dedicated domain simply means that your website address and connected email service uses your selected business name. For example, The XYZ Bakery might have a domain name xyzbakery.com with an email address of billy.baker@xyzbakery.com .
This kind of professionalism makes an ongoing marketing statement that will draw business. Especially if you’ve listened to tip #4 to have a professionally designed website for the future prospect to check out when you email them.
If you need further guidance on any of the above items be sure to let us know. We’ll be glad to help.
