The newest addition to our vocabulary for things tech is Phygital. Which sounds a lot like a 6 year old trying to sit still in church. But it isn’t.
Phygital is the hybrid combination of two realities – the physical store and the digital action. Claiming to “bring an innovative client experience” the phygital allows the shopper to see and touch the product, but still purchase online. Some would say, The best of both worlds.
This technology is best suited to chain stores with large networks. They don’t want to lose the brick and mortar, yet their growing online presence is clearly an economic plus.
So far the marriage is amicable.