When the average is 40 email signatures per day
Are you an average office worker? “The average office worker sends 40 emails per day,” notes Lindsay Kolowich in her Hubspot article. She provides 9 ideas to consider in developing an email signature, because “that’s 40 opportunities to market yourself and your business in those individual email you send, every single day.”
While you may find that some of her suggestions do not fit your business or your personality, there are many excellent ideas. Put these into practice! They will clearly provide a marketing boost for your business growth. Email signature might seem small, but should not be an afterthought.
Solid in small opportunity
Does the email signature seem too small a thing to give time to? Small opportunities should never be considered inconsequential. Make the most of every opportunity. Consistent imaginative email signatures will create a robust presentation of the strengths and character of the people and solutions your business provides.
Think of the potential of additional recipients when your email prompts a Forward or is shared with a CC. Your email doesn’t have to go viral to have a positive impact. Simple regular visibility is powerful.
That is the nature of marketing: making the most of every opportunity to connect with every potential customer who might be listening. Marketing is communication to those who would benefit. It is just because you do not know who is listening or when they might have interest that you make the most of every opportunity.
Mobile Email Readers
Another helpful consideration is the platform your listeners are using. Kolowich notes, “In Litmus’ analysis of over a billion email opens, they reported that 56% of opened emails were opened on mobile devices in April 2016.” And that amazing percentage point is an 8% increase over the previous year. Mobil use is on an upward trend. A trend you cannot afford to ignore.
Take a look at your email signature. Is it colorful? Consistent? Emphasize the important? Include a call-to-action? Include links to your social profiles? Make some simple changes now to your email signature. Review frequently to continue the path of improvement. It’s the little things that, over time, can make a big difference.
